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Bobbie
Parents
Caregivers
Stigma Shakers
Healthcare Providers
For Change

From milk to movement

Modern parenthood looks different. Society should too. Let’s move it forward, together.

Bobbie For Change is the social impact and policy arm of Bobbie, changing the way society thinks about, talks about and actually, nourishes our babies. With a mission to evolve society for modern parenthood, we aim to create generational impact through policy, legislation, activism and giving.

Pillars For Change

1

Policy

No parent should have to worry about where they can find formula, or lack access to paid family leave or not survive childbirth or not have the insurance coverage necessary to cover their baby's feeding journey.

We’re fiercely advocating for policy change, alongside our non-profit partners, to evolve society for modern parenthood. Join Us.

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2

Advancing Programs & Resources

We believe parents and caregivers deserve social, economic and healthcare resources to sustain their own wellbeing. We’re channeling frustration into progress to fill critical gaps in today’s parent experience.

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3

Feeding Communities

In times of hardship and crisis, families need their most foundational needs met. There’s nothing more essential than making sure a baby is fed. We partner with our community and leading nonprofits to donate formula and funding to fill critical feeding gaps.

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Bobbie for Change: Making an impact.

51000

Can donations

520000

Cash donations

314

Families receive 1-year supply

7

grassroots, founder-led, non-profit partner organizations

“We launched Bobbie not only to bring more formula options to market, but to start a movement for all parents.”

Laura Modi, Co-Founder and CEO of Bobbie

Our Story